Your digital
should work
as hard as you do.
Websites, data platforms, and AI-powered tools for New Zealand businesses. No jargon. No bloat. Just practical digital solutions that earn their keep.
Four tracks. One goal:
make your business work smarter.
Every business is different. Pick the track that fits where you are now — or combine them as you grow.
Web Presence
For businesses that need to be found, look professional, and convert visitors into customers. No more missing out on business because your website lets you down.
- Custom website design & build
- Google Business optimisation
- Mobile-first, fast-loading pages
- Ongoing hosting & updates
- Basic SEO to get you found
Data & Cloud
For businesses drowning in spreadsheets or struggling to get insights from their data. We build dashboards and platforms that turn numbers into decisions.
- Power BI dashboards & reports
- Azure cloud setup & management
- Data strategy & governance
- ETL pipelines & data warehousing
- NZ Privacy Act compliance
AI Solutions
Practical AI that actually does something useful — not buzzwords. Chatbots that answer your customers at 2am, automation that saves hours of manual work every week.
- AI customer service chatbots
- Automated booking & lead capture
- Smart reporting with AI insights
- Workflow automation
- AI-assisted content generation
Apps & Custom Tools
Got a process that's clunky, manual, or stuck in spreadsheets? We build web and mobile apps that solve specific business problems — from customer portals to internal job management.
- Customer-facing mobile & web apps
- Internal tools & staff portals
- Booking & scheduling systems
- From concept to app store
- Ongoing support & updates
Simple. Transparent. No surprises.
We've stripped out the complexity so you can focus on running your business.
Chat
Free 30-minute call. We'll look at what you've got, what you need, and give you honest advice — even if that advice is "you don't need us."
Plan
We'll put together a clear proposal with a fixed price. No hourly billing surprises. You'll know exactly what you're getting and what it costs.
Build
We build it, you review it, we refine it. You'll see real progress every week and have input at every stage. Quick turnaround — most websites done in under two weeks.
Support
We don't disappear after launch. Monthly plans keep everything running, updated, and improving. You focus on your business, we handle the tech.
Straightforward pricing.
No hidden costs.
A one-time setup fee gets you built. Monthly plans keep you running, updated, and growing.
Get Online
A clean, professional website that makes a strong first impression. Everything you need to be found and look the part.
- ✓ Custom-designed website (up to 5 pages)
- ✓ Mobile responsive design
- ✓ Fast, secure hosting included
- ✓ SSL certificate & security
- ✓ Google Business setup
- ✓ 2 content updates per month
- ✓ Basic analytics
Get Found
Everything in Essential, plus SEO, content, and conversion tools that actively bring customers to your door.
- ✓ Everything in Essential
- ✓ Up to 10 pages + blog
- ✓ SEO optimisation & keyword strategy
- ✓ Monthly blog content (AI-assisted)
- ✓ Contact form & lead capture
- ✓ Google Analytics & search console
- ✓ Monthly performance report
Get Ahead
For businesses that need more — e-commerce, booking systems, complex functionality, or a site that's a true competitive edge.
- ✓ Everything in Growth
- ✓ Unlimited pages
- ✓ E-commerce or booking integration
- ✓ Custom features & functionality
- ✓ Priority support (same-day response)
- ✓ Quarterly strategy review
- ✓ A/B testing & conversion optimisation
Single Dashboard
One well-built Power BI dashboard that replaces hours of manual Excel reporting. The quickest way to start seeing your data clearly.
- ✓ Single Power BI dashboard
- ✓ Up to 5 data sources connected
- ✓ Automated daily data refresh
- ✓ Mobile-friendly reports
- ✓ Monthly maintenance & updates
- ✓ User training session
- ✓ Email support
Data Platform
Multiple dashboards, cloud infrastructure, and proper data pipelines. For businesses serious about using data to make better decisions.
- ✓ Multiple dashboards & reports
- ✓ Azure cloud infrastructure
- ✓ ETL pipelines & data warehouse
- ✓ Unlimited data sources
- ✓ Role-based access control
- ✓ NZ Privacy Act compliance
- ✓ Priority support
Full Data Strategy
End-to-end data leadership — strategy, governance, platform, and ongoing optimisation. Your outsourced data department.
- ✓ Everything in Growth
- ✓ Data strategy & governance framework
- ✓ Advanced analytics & AI insights
- ✓ Data quality management
- ✓ Staff training programme
- ✓ Quarterly strategy reviews
- ✓ Dedicated account manager
Smart Chatbot
An AI assistant on your website that answers customer questions 24/7. Trained on your business, your services, your FAQs.
- ✓ AI chatbot for your website
- ✓ Trained on your business info
- ✓ FAQ handling & enquiry capture
- ✓ Email notifications for leads
- ✓ Monthly conversation analytics
- ✓ Up to 500 conversations/month
- ✓ Quarterly knowledge updates
AI Assistant
Beyond chat — a full AI assistant that handles bookings, captures leads, generates content, and turns your website into a 24/7 sales machine.
- ✓ Everything in Essential
- ✓ Automated booking & scheduling
- ✓ Lead qualification & scoring
- ✓ Monthly AI-assisted blog content
- ✓ CRM integration
- ✓ Up to 2,000 conversations/month
- ✓ Priority support
AI Automation Suite
Full workflow automation across your business. Connect your tools, eliminate manual processes, and let AI handle the repetitive work.
- ✓ Everything in Growth
- ✓ Custom workflow automations
- ✓ Multi-platform integration
- ✓ AI-powered reporting & insights
- ✓ Unlimited conversations
- ✓ Custom AI model training
- ✓ Dedicated support
MVP Build
Got an idea? We'll help you define it, design it, and build a working first version you can test with real users. Fast, focused, and functional.
- ✓ Discovery workshop & scoping
- ✓ UI/UX design
- ✓ Working MVP (web or mobile)
- ✓ User testing & feedback round
- ✓ Hosting & infrastructure
- ✓ Bug fixes & minor updates
- ✓ Monthly support included
Full Application
A production-ready app built to scale. From customer portals and booking platforms to internal tools and staff apps.
- ✓ Full product design & development
- ✓ Web app, mobile app, or both
- ✓ User authentication & roles
- ✓ Third-party integrations
- ✓ App store submission (if mobile)
- ✓ Performance & security monitoring
- ✓ Priority support & updates
Grow & Optimise
Your app is live and growing. We handle the ongoing development, new features, scaling infrastructure, and keeping everything running smoothly.
- ✓ Continuous feature development
- ✓ Scaling & performance optimisation
- ✓ OS & platform update management
- ✓ Analytics & user behaviour tracking
- ✓ A/B testing & conversion work
- ✓ Dedicated development hours
- ✓ Quarterly product roadmap reviews
Your business.
Available 24/7.
We build AI assistants trained on your business — they know your services, your pricing, your FAQs. Your customers get instant answers. You get more bookings and fewer missed calls.
Smart Customer Chat
Answers questions, captures leads, and books appointments while you sleep. Trained on your actual business information.
Intelligent Reporting
Dashboards that don't just show numbers — they tell you what changed, why it matters, and what to do about it. In plain English.
Workflow Automation
Stop doing repetitive admin manually. We connect your tools and automate the boring stuff so you can focus on the work that matters.
Tech that works.
People who care.
We started Data Tradies because too many NZ businesses were getting burned by overpriced, over-complicated tech projects. The kind where you pay a fortune, wait months, and end up with something that doesn't quite work.
We do things differently. We're a small, focused team based in Auckland. We build practical digital solutions — websites, dashboards, AI tools — that do exactly what you need them to do, without the fluff. We speak plain English, we charge fair prices, and we stick around after launch to make sure everything keeps working.
The name says it all: we're tradies for the digital world. We show up, we do the work properly, and we stand behind it.
Practical
We build what you need, not what looks impressive in a pitch deck. Every feature earns its place.
Honest
Fixed pricing. Clear timelines. If something isn't worth doing, we'll tell you — even if it means less work for us.
Local
Auckland-based, NZ-owned. We understand local business because we are one. No offshore outsourcing.
Reliable
We don't disappear after launch. Monthly support means your tech keeps working while you focus on your business.
Let's have a yarn.
No sales pitch, no pressure. Tell us what you're working with and we'll give you honest advice on what would actually help.